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Apple Logo Orientation

Monday 14 November, 2005, 11:59 PM

The orientation of the Apple logo on my PowerBook has always bugged me. It's the perfect embodiment of why I've gone off Apple stuff.

I suspect I got into Apple kit at exactly the wrong moment. This review of the latest 15" PowerBooks points out the following:

"It's even worth noting that the logo is correctly oriented, considering that until the PowerBook G4, the Apple logos on the backs of PowerBook screens were oriented the wrong way, such that they looked "correct" when you, the user, sat in front of a closed PowerBook ..."

Apparently I bought my first Apple machine at the exact moment Apple decided to put aesthetics ahead of functionality. When picking up a closed laptop, the natural thing to do is orient it so the logo is the right way up. The original PowerBooks took advantage of this - you'd pick up a closed laptop the right way up without thinking. But my first Mac was an early PowerBook G4, the first model on which they flipped the logo. It encourages you to pick it up the wrong way round, so for practical purposes, the logo is the wrong way up. The fact that the logo will appear the right way up should any TV or film cameras happen to point at it is of no use to me.

My iPod is just the same. A high proportion of the albums I own happen to have tracks that run into one another without a gap. Unless you put them on my iPod of course, in which case it inserts a short delay between each track whether the relevant musicians wanted one or not.

Sure, it looks fairly nice, but in use it fails to live up to the promise of its looks.

Apparently I'm not cut out for Apple ownership.

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